Chris Cawkwell 'Buy The World a Coke' (2020)
Artist: Chris Cawkwell
Title: “Buy The World A Coke”
Edition: Open Edition
Medium: Bottle, metal cap, liquid and adhesive labels with text
Size: 33cm x 5cm
Signed / Dated: Unsigned
Delivery: Will have shipping invoiced separately.
Note: Comes with Certificate Of Authenticity
Artwork Description: Initially conceived as a series of interventions on Coca-Cola bottles being sold in public spaces; QR codes printed on the bottles linked to a web page displaying an online counter, continuously counting up at the rate at which Coca-Cola products are bought and consumed on a global scale per second.
The act through which the Coke bottles are bought and consumed (in which the QR link is destroyed and text made illegible) is mimicked within the work; audience members are invited to take a cool refreshing Coca-Cola, and either leave it intact as an artwork or drinking it as a consumable. As the bottle progressively empties of dark brown liquid, the barcode and text becomes increasingly invisible, to the point where the link is no longer functional and text is hard to discern. The work, as intervention, goes beyond the viewer in the gallery or museum, and extends to a wider public who may be unaware of their contact with art.
Text (‘Consume’, ‘Conform’, ‘Submit’) is in reference to John Carpenters satirical look at consumerism and social control, They Live (1988).
About the artist: Born in Leicester 1985, lives in London. Chris Cawkwell's work explores consumer culture within a capitalist framework; utilising contemporary technologies, performative and interactive elements to critique the social systems and processes which operate around us and highlight the rate at which products are consumed and commodified.
Cawkwell graduated with a masters in Fine Art from Wimbledon College of Art in 2012. He has exhibited nationally and internationally; in Mumbai, India, as part of the cross-collaborative venture Project India (Asia Arts Projects & the 1%-ers art collective, 2011) and in Tokyo, Japan, part of Tokyo Wonder Site's creator in residence program (2012).
He has completed residency programs at Space 118, Mumbai, (2011), Tokyo Wonder Site, Aoyama, (2012) and at the Bohunk Institute, Nottingham, in preparation for solo show Sensorama (2013). His work forms part of the permanent collection at Space 118.
– he is a founding member and director of artist-led space (and collective) ArtLacuna, based in Clapham Junction, South London.
- MA Fine Art Wimbledon, University Arts London
- Director of Artlacuna
- Lam Gallery, Los Angeles
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